What is a good idea? A good idea to some can be a bad idea to other people.
But a truly good idea is one that happens!
Here’s why …
Good Ideas Need to Be Used
The tagline on my business card is this:
I find simple solutions to complex business problems.
Expressed in a different way I produce ideas. Hopefully, good business ideas!
But that doesn’t mean they are unique or clever.
Good business ideas don’t have to be distinctive. They don’t need to be complicated.
But a good idea must solve a problem.
A good idea has to be used.
And if an idea isn’t used it serves no purpose. It is a waste of time and energy.
In fact, a bad idea put to use is better than a good idea unfulfilled.
The Emperor’s New Clothes
From time to time I work with people who have plenty of ideas. They fastidiously work on them. They produce reports, strategies and discussion papers. They gain senior buy-in and promise much.
But they never produce good business ideas because they deliver nothing real. Their ideas are never put to use.
And here’s the rub …
Weak leaders who invest time and money on ideas that yield nothing create a collective or corporate denial. And too often those in positions of authority play along with the pretence.
Their need for recognition and praise strengthens the deception.
Ultimately their insecurity hurts the business because they divert resources towards the wrong outcome.
How to Make Good Ideas Happen
So let your senses tell you what is happening, take courage, challenge authority and speak the truth.
Do these things:
- Always focus on achieving corporate goals
- Think about the possibilities rather than the limitations
- Never seek perfection because incomplete solutions allow forward movement
- Be open to feedback and suggestions
- Start, even if you don’t know how to finish
Good business ideas have to be applied before they are recognised as good ideas.
Yes, good business ideas need creativity. But it is doing that transforms an idea into reality.
How do you make sure good ideas happen?
Image public domain.